Companies around the world are suffering from losses in their reputations. Consumer trust is down due to data breaches and sexual harassment allegations that have come to light these past few years. With the constant media and social media scrutiny, all it takes is one wrong step for a brand’s reputation to be tarnish. However, there are companies beginning to regain the confidence of the general public and taking steps to stay on top. The #1 on our list, Rolex, while being a timeless company, refuses to simply exist. Rather, it has made an effort to stay true to its luxury background all while having successful and “good” people as ambassadors, indicating success and integrity. Here are the top 10 reputable brands, when they were founded, what they are known for, and, their worth.
Robert Bosch GmbH, also known as simply Bosch, is a private multinational electronics and engineering company. It was founded by Robert Bosch in 1886 in Stuttgart, Germany. The company is known for automotive parts, power tools, security systems, household appliances, cloud computing, IoT, and packaging solutions, among others. The brand had a revenue of 78 billion euros in 2017.
Once for mail-order DVD rentals, now Netflix’s primary business is its streaming video services. The public American company was founded by Reed Hastings (Chairman and CEO) and Marc Randolph in Scotts Valley, California, in 1997. Netflix began 2019 with over 139 million subscriptions worldwide with only people in Syria, North Korea, Iran, Crimea, and mainland China unable to access their services. The company had a revenue of US$15.794 billion in 2018.
Michelin is a French tyre manufacturer founded on May 28, 1889 by brothers Edouard and André Michelin in Clermont-Ferrand, France. It is the second largest tyre manufacturer in the world, manufacturing tyres for automobiles, motorcycles, heavy equipment, bicycles, airplanes, and even space shuttles. Michelin also sponsors an annual guide to the best restaurants around the world, roadmaps, and travel guides. The company had a revenue of 22.03 billion euros in 2018.
Canon Inc. is a Japanese multinational electronics corporation founded in 1937 by Takeshi Mitarai, Goro Yoshida, Saburo Uchida, and Taxeo Maeda under the name Seikikōgaku kenkyūsho. They produce imaging and optical products such as SLR, still, and digital cameras, camcorders, photocopiers, printers, lenses, LCDs, and medical equipment. Canon had a revenue of 3.401 trillion yen in 2016.
Another Japanese multinational conglomerate corporation, Sony was founded in Tokyo, Japan, in 1946 by Masaru Ibuka and Akio Morita. Sony offers a variety of products and services from consumer electronics to gaming to financial services. It also owns the largest music entertainment business in the world and is a major player in the TV and film entertainment industry. Its consolidated sales and operating revenue for this fiscal year is 8.544 trillion yen.
Microsoft Corporation was founded in 1975 in Albuquerque, New Mexico, by Bill Gates and the late Paul Allen. The American company quickly rose to dominance in the personal computer (PC) operating system market in the mid-1980s. Today the company manufactures, sells/licenses, and supports not only operating systems, but also computers themselves, the video game console Xbox, and social networking services. You can use one of their Microsoft Surfaces to play online blackjack at your favourite casino. Microsoft had US$110.36 billion in revenue in 2018.
Adidas is a multinational German brand that designs and manufactures sportwear and accessories. It began as Dassler Brothers Shoe Factory in 1924 by Adolf and Rudolf Dassler. When the brothers split in 1947, Rudolf formed Puma and Adolf Adidas AG. Adidas had a revenue of 21.218 billion euros in 2017.
3. The Walt Disney Company
Known for Mickey Mouse, theme parks, animated movies, and for taking over Star Wars recently, The Walt Disney Company was founding on October 16, 1923 by Walt and Roy O. Disney with the original name of the “Disney Brothers Cartoon Studio.” The company had US$59.434 billion in revenue in 2018 from all of its activities combined and over 200,000 employees.
From the Danish “leg godt” or “play well”, The Lego Group was founded in 1932 by Ole Kirk Christiansen, a carpenter in Billund, Denmark. When the Great Depression hit the country, he began making small versions of his products to help him in his designs of stepladders and ironing boards. He then had the idea to start making wooden toys and when plastic became available in the country after WWII, Christiansen developed his infamous interlocking bricks that children (and adults!) still play with today. In 2018 the company reported a revenue of 4.87 billion euros.
The Swiss luxury watch manufacturer is still going strong after over 100 years in business. It was originally founded in London, England, in 1905 as Wilsdorf and Davis after its founders Hans Wilsdorf and Afred Davis. In 1920 after moving the headquarters to Geneva, Switzerland, to avoid the post-war taxation in Britain, the company registered its new name of Montres Rolex SA. In 2018 the company was valued at US$9.3 billion.
Most reputable brands for 2019:
- The Walt Disney Company