Instagram, the social network completely devoted to photo and video sharing, is looking to break into the online shopping industry with its new in-app shopping. From its beginnings in 2010, Instagram has never ceased to innovate. Much of what the network has done has changed both social interactions and modern advertising. Instagram has specifically led to the creation of “influencers”. These users receive free products and/or are paid by big brands to promote their products through their posts. The idea is that consumers are more likely to trust advertising if it comes from a friend-figure than through traditional channels.
All this advertising appears to be working and now Instagram wants in on this lucrative business. With its in-app purchasing, Insta hopes to generate another income stream and move towards adding “commerce business” to its company description. [Read more…]