Imagine you’re Sony and you’ve just taken a look at the calendar, only to realise that the holiday season is incoming and you really don’t have that much on offer. At least not as far as new hardware is concerned. Yes, there are the big video game releases that are all but expected, but in terms of something physical, it seems to have slipped your mind. Panic!
Don’t sweat it. There is always an answer; you just have to give it a little thought. What hardware can you release that won’t require any additional effort in terms of technology, and can literally use something that already exists? But perhaps it just needs be tweaked a little to appear new and revolutionary. [Read more…]